How colours impact emotions
Colours have the ability to make us feel happy or sad. They can alter our moods and also make us feel hungry or relaxed. Due to this reason, it’s very important for us to understand the psychological effects, colours might have on your average person. Let’s take a deeper look at how colour influences our emotions and behaviours.
The shades of red, orange and yellow are next to each other on the colour wheel and are all considered as warm colours. Such warm colours often evoke our minds with the feelings of happiness, optimism and energy.
It is considered to be the warmest and the most dynamic of all colours. It is known to trigger opposing emotions. You can often find its association with passion and love as well as anger and danger. It can increase your heart rate and make you feel excited.
If you are looking to draw attention to any design element, try making use of red. But use it as an accent colour in moderation.
This colour enhances a feeling of vitality and happiness in our minds. Like red, it draws our attention but is not as much overpowering. It can be aggressive but it is balanced — it portrays energy but it can be inviting and friendly.
Perhaps the most energetic colour is Yellow. It has its association with laughter, hope and sunshine. Accents of yellow will help in giving your design element energy and will make the viewer feel both optimistic and cheerful. However, yellow tends is more reflective and can irritate a person’s eyes. Too much of the colour can be overwhelming for some people and therefore, should be used sparingly.
Cool colours include the shades green, blue, and purple. These cool colours are often calming and soothing but can also express sadness and melancholy.
Green symbolizes health, new beginnings and nature. This colour is the most soothing to the eyes and should be used as a tool of relaxation and create balance in a design.
Blue brings out our feelings of calmness and spirituality as well as of security and trust. Beholding the colour blue causes our body to create chemicals that are soothing and calming. It is of no surprise that it’s the most favoured colour.
Purple often finds its associations with creativity, pomp, royalty and wealth. Purple is often used to soothe or calm a viewer, therefore it is widely used in beauty products.